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LinkedIn Ads / B2B

LinkedIn Ads that put you in front of the people who sign

Reach owners, directors and procurement teams by role, industry and company size, then nurture them until they are ready to talk.

At a glance

Service
LinkedIn Ads
Best for
ERP and SaaS companies, Engineering and technical services
Markets
India · Dubai · Kuwait
Starts with
Free audit & roadmap
Reporting
Monthly, tied to leads
Overview

LinkedIn Ads for B2B pipeline

Infiniotech runs LinkedIn Ads for B2B companies that sell to defined roles and industries, such as ERP and SaaS firms, engineering services, corporate training providers and consultancies. We build your ideal customer profile and target accounts, write thought-leadership and offer ads, and set up Lead Gen Forms that sync to your CRM. Clicks cost more than on Meta, so we control frequency and budgets tightly and report cost per qualified lead and meeting, rather than impressions, to show real pipeline value. LinkedIn engagement also feeds our SEO content and Google Ads remarketing, so the budget supports the rest of your B2B funnel.

Quick answer

When are LinkedIn Ads worth the higher cost?

LinkedIn Ads are worth it when a single customer is valuable, the buyer is defined by job role or company, and the sales cycle is long, as with B2B software, ERP, consulting, engineering services and corporate training. Clicks cost more than on Meta, but targeting by title and company makes each lead more relevant.

B2B buying happens in committees, so your ads should too

Most B2B deals involve several people. LinkedIn lets us reach each of them, from the operations manager who feels the problem to the finance head who signs the cheque, with messages that fit their role.

We pair thought-leadership content with direct-response offers, sync leads into your CRM and use matched audiences to focus spend on target accounts.

ERP and SaaS companiesEngineering and technical servicesCorporate training providersIT services and consultingRecruitment firmsManufacturers selling B2B
What’s included

What our LinkedIn Ads service covers

Every engagement is scoped to your goals. These are the building blocks we draw from.

01

Account & role targeting

Job titles, seniority, industries, company size and uploaded target-account lists.

02

Lead Gen Forms

Pre-filled forms that capture accurate company data with less friction.

03

Thought-leadership ads

Document ads, video and founder-led posts that build trust before the pitch.

04

Retargeting sequences

Follow-up ads for people who engaged with earlier content.

05

CRM & email sync

Leads pushed to your CRM or inbox the moment they are submitted.

06

Pipeline reporting

Cost per lead, cost per meeting and influenced pipeline where data allows.

Our process

How we deliver LinkedIn Ads

  1. 01

    Define ICP

    Ideal customer profile and target accounts.

  2. 02

    Build content

    Educational and offer-led ad creative.

  3. 03

    Launch

    Awareness and lead campaigns in parallel.

  4. 04

    Nurture

    Retarget engaged audiences with proof.

  5. 05

    Optimise

    Shift budget to roles and accounts that convert.

Why Infiniotech

Why choose us for LinkedIn Ads

We understand B2B tech

We market ERP, garage management and SaaS products, so we speak your buyers’ language.

Budget discipline

Tight audiences and frequency control keep LinkedIn’s higher costs in check.

Joined-up funnel

LinkedIn engagement feeds SEO content and Google Ads remarketing.

FAQ

Questions about LinkedIn Ads

01

How much do LinkedIn ads cost?

LinkedIn clicks typically cost several times more than Meta clicks, and prices vary by audience and region. We plan budgets around your target cost per qualified lead and deal value, not around clicks.
02

What is the minimum budget for LinkedIn Ads?

To learn anything useful, plan for at least a few weeks of steady daily spend on a focused audience. We recommend a test budget during onboarding based on audience size.
03

Are Lead Gen Forms better than landing pages?

Lead Gen Forms usually convert at a higher rate because fields are pre-filled. Landing pages give more control and context. We often test both.
04

Can I target specific companies?

Yes. Matched audiences let us upload a list of target companies or contacts and serve ads only to them.
05

Do LinkedIn Ads work outside the US and Europe?

Yes. LinkedIn is widely used by professionals in India and the Gulf, especially in technology, engineering, consulting and finance.

Ready to grow with LinkedIn Ads?

Get a free SEO and AI-visibility audit. We will show you where you stand, what is holding you back, and the first three fixes to make.