GEO vs SEO: What Changes When AI Writes the Answer
Generative engine optimisation does not replace SEO. It changes what “winning” looks like. Here is what is different, what is not, and where to start.
· 7 min read
Blogs
Insights on search, AI & growth
Practical, no-fluff guides from the team that does the work every day.
Overview
Practical guides on SEO, AI search and ads
The Infiniotech blog shares hands-on guides for business owners and marketers who want results they can measure. We write about SEO, generative engine optimisation (GEO), answer engine optimisation (AEO), llms.txt, Google Ads, Meta Ads and website performance, with examples from India and the Gulf. Every article starts with a short answer, then explains the how and the why in plain English. New posts focus on the questions our clients actually ask before they hire an agency or change their marketing. Start with our GEO vs SEO guide or the llms.txt explainer if you want to understand how AI search is changing the way customers find businesses.
What Is llms.txt and Does Your Website Need One?
llms.txt is a short, curated guide to your website written for AI tools. It takes an hour to create and costs nothing to maintain. Here is how to do it well.
· 6 min read
Google Ads vs Meta Ads: Which Brings Better Leads in the UAE?
Search ads catch demand that already exists. Social ads create demand. Which one wins depends on what you sell, and most UAE businesses need both in the right order.
· 6 min read
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