Google Ads / PPC

Google Ads management that lowers your cost per lead

We rebuild tracking first, then structure campaigns around intent so your budget goes to people ready to enquire, call or buy.

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At a glance

Service: Google Ads
Best for: Clinics and healthcare, Training institutes
Markets: India · Dubai · Kuwait
Starts with: Free audit & roadmap
Reporting: Monthly, tied to leads

Overview

Google Ads management built around cost per lead

Infiniotech manages Google Search, Performance Max and YouTube campaigns with one goal: more qualified leads at a lower cost. We fix conversion tracking first, so calls, WhatsApp clicks and forms are counted correctly, then tighten keywords, negatives, locations and schedules. Ads point to fast landing pages that match each search. You pay Google directly for clicks and pay us a fixed monthly management fee, never a percentage of spend, with weekly optimisation and a monthly report on leads and cost per lead. Already running ads? Our free Google Ads audit shows where budget is leaking and which quick fixes will lower your cost per lead.

Quick answer

What does Google Ads management include?

Google Ads management at Infiniotech includes conversion tracking setup, keyword and audience research, campaign structure, ad copy and asset creation, landing-page recommendations, bid and budget management, negative keyword control and weekly optimisation, with reporting on cost per lead and lead quality.

Most wasted ad spend starts with broken tracking

If Google cannot see which clicks became real enquiries, its bidding algorithms optimise for the wrong thing. That is why every account we take on starts with a tracking review: GA4 events, Google Ads conversions, call tracking and offline lead imports where possible.

With clean data in place, we tighten match types, split campaigns by intent, write ads that pre-qualify clicks and test landing pages. You get a weekly summary and a monthly review that explains what changed and why.

Clinics and healthcareTraining institutesReal estate developers and brokersHome and B2B servicesE-commerce brandsSoftware companies

What’s included

What our Google Ads service covers

Every engagement is scoped to your goals. These are the building blocks we draw from.

Conversion tracking

GA4, Google Tag Manager, form, call and WhatsApp click tracking verified end to end.

Search campaigns

Intent-based ad groups, tight match types and a living negative keyword list.

Performance Max

Asset groups, audience signals and feed setup, with brand exclusions to protect search spend.

Display & YouTube

Remarketing and awareness campaigns with frequency caps and placement exclusions.

Ad copy & assets

Headlines, descriptions, sitelinks, callouts and images written to filter out poor-fit clicks.

Landing page CRO

Specific recommendations or built pages that match each ad’s promise.

Our process

How we deliver Google Ads

01
Account audit

Tracking, structure, wasted spend and opportunities.
02
Rebuild tracking

Reliable conversions before scaling budget.
03
Launch

Intent-led campaigns with clear budgets.
04
Optimise weekly

Search terms, bids, ads and audiences.
05
Scale

Expand what converts, cut what does not.

Why Infiniotech

Why choose us for Google Ads

Lead quality over volume

We optimise for enquiries that turn into customers, using CRM feedback where available.

You own everything

Accounts, data and creative stay in your name. No lock-in.

SEO + PPC insight

Paid search data feeds our SEO keyword priorities, and the other way round.

By location

Google Ads for your market

Local versions of this service, adapted for language, platforms, payments and buyer behaviour.

Google Ads in DubaiDubai clicks are expensive. We make each one count with clean tracking, tight targeting by area and intent, and ads that filter out poor-fit enquiries. Google Ads in KuwaitCapture high-intent searches in both languages, with ad schedules built around Kuwait’s working week and seasonal peaks. Google Ads in UdaipurSearch, Performance Max and YouTube campaigns for Udaipur businesses, with every call, WhatsApp chat and form tracked, and budgets shaped around the season.

FAQ

Questions about Google Ads

How much should I spend on Google Ads?

Start with enough budget to collect meaningful data, usually enough for 30–50 clicks a day on your core keywords. We calculate a starting budget from your average cost per click and target cost per lead during the audit.

How soon will Google Ads bring leads?

Search campaigns can produce enquiries within days of launch. Expect 4–8 weeks of optimisation before cost per lead stabilises, because the bidding system needs conversion data to learn.

Do you charge a percentage of ad spend?

We offer a fixed monthly management fee based on scope, so our income does not rise just because your spend does.

Is Performance Max right for my business?

Performance Max works well with good conversion tracking and strong creative, especially for e-commerce. For lead generation we usually run it alongside tightly controlled search campaigns rather than instead of them.

Can you take over an existing account?

Yes. We keep your account history, audit it, and make changes gradually so performance does not reset.

Keep exploring

Related services

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From the blog

Guides on Google Ads

Google Ads vs Meta Ads: Which Brings Better Leads in the UAE? Search ads catch demand that already exists. Social ads create demand. Which one wins depends on what you sell, and most UAE businesses need both in the right order. Know More

Ready to grow with Google Ads?

Get a free SEO and AI-visibility audit. We will show you where you stand, what is holding you back, and the first three fixes to make.

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