Ad spend that has to earn its place in your budget
Google Ads, Meta Ads, LinkedIn Ads, and the emerging AI-platform ad placements — managed against cost-per-lead and ROAS, reported in numbers you'd actually show your CFO.
Each ad platform gets its own strategy
Google, Meta, and LinkedIn work differently — here's how we approach each one.
What's included
Every Paid Ads engagement starts here.
Campaign structure built around cost-per-lead targets, not just clicks
Google Ads, Meta Ads, and LinkedIn Ads setup, testing, and optimization
Landing pages built specifically for the campaign, not a generic homepage
Weekly optimization: bids, audiences, creative rotation, negative keywords
Reporting tied to actual leads and revenue, not vanity impressions
Impressions don't pay your bills
We manage every campaign against cost-per-lead and return on ad spend from day one — not click-through rate, not impressions, not anything that looks good on a slide but doesn't move revenue.
The landing page matters as much as the ad
Sending paid traffic to a generic homepage is one of the most common ways budget gets wasted. We build campaign-specific landing pages that match the ad's promise exactly, which is usually where the real conversion lift comes from.
Where AI-platform ads fit in
Ad placements inside AI search and chat interfaces are still early, but we're testing them now for clients who want to be ahead of that curve rather than catching up to it in two years.
How a Paid Ads engagement runs
Audit
We assess where things stand today — technical, competitive, and data gaps included.
Roadmap
A prioritized, revenue-tied plan you can see and question before anything starts.
Build & Launch
Execution happens on a defined timeline, reviewed with you at each milestone.
Scale & Optimize
Ongoing iteration based on what the data shows, reported in plain language monthly.
Paid Ads FAQ
What's a reasonable ad budget to start with?
It depends on your industry's cost-per-click and how competitive your market is, but we generally recommend a minimum that lets a campaign gather enough data to optimize within 4–6 weeks rather than getting judged on week one.
Google Ads or Meta Ads — which is better for my business?
Google Ads tends to win for capturing existing demand (someone already searching). Meta Ads tends to win for creating demand and retargeting. Most businesses we work with eventually run both, weighted differently.
Do you charge a management fee on top of ad spend?
Yes, a transparent management fee separate from your ad budget — every rupee of ad spend goes to the platform, and our fee is disclosed upfront, not buried in the media cost.
Other services
Want a straight answer on where Paid Ads would move the needle for you?
We'll look at your current setup and tell you exactly what we'd prioritize first — no obligation.
Get a Free Audit