Show up right when someone's ready to buy
Search, Shopping, and Performance Max campaigns built around cost-per-lead — not clicks, not impressions. If someone's typing the words that mean they're ready to buy, this is how you're there first.
What's included
Every Google Ads engagement starts here.
Campaign structure built around cost-per-lead, not clicks or impressions
Search, Shopping, and Performance Max setup, testing, and ongoing optimization
Negative keyword lists and match-type strategy to cut wasted spend
Landing pages built specifically for the campaign, matching the ad's exact promise
Weekly bid, budget, and audience adjustments based on what's actually converting
Google Ads wins on intent, not reach
Someone searching "emergency plumber near me" or "erp software for manufacturers" has already decided they need something — Google Ads puts you in front of them at that exact moment. That's a different job than building awareness, and it's why we structure campaigns around search intent first.
Quality Score is a budget multiplier
A higher Quality Score means you pay less for the same position. We spend real time on ad relevance, landing page experience, and expected click-through rate because it compounds — a well-optimized account often out-performs a bigger budget with a sloppy structure.
Shopping and Performance Max need a clean feed
For ecommerce and product-based businesses, most of the real optimization work happens in the product feed — titles, categories, images — before it ever touches the campaign settings. We audit that first.
How a Google Ads engagement runs
Audit
We assess where things stand today — technical, competitive, and data gaps included.
Roadmap
A prioritized, revenue-tied plan you can see and question before anything starts.
Build & Launch
Execution happens on a defined timeline, reviewed with you at each milestone.
Scale & Optimize
Ongoing iteration based on what the data shows, reported in plain language monthly.
Google Ads FAQ
How much should I budget for Google Ads?
It depends on your industry's cost-per-click and competition, but we recommend a minimum that lets a campaign gather enough data to optimize within 4–6 weeks before judging results.
Search, Shopping, or Performance Max — which do I need?
Search suits service businesses and B2B where intent-driven keywords exist. Shopping and Performance Max suit ecommerce with a product catalog. Most businesses that sell physical products end up running a mix.
How is this different from your Meta Ads service?
Google Ads captures demand that already exists — people actively searching. Meta Ads creates and retargets demand through feed placement. Most clients eventually run both, weighted differently based on their sales cycle.
Other services
Want a straight answer on where Google Ads would move the needle for you?
We'll look at your current setup and tell you exactly what we'd prioritize first — no obligation.
Get a Free Audit