Reach people before they know they're looking
Facebook and Instagram campaigns built for two jobs: putting your business in front of the right audience, and bringing back the people who already showed interest but didn't convert yet.
What's included
Every Meta Ads engagement starts here.
Full-funnel structure: prospecting, retargeting, and cart/lead-abandonment recovery
Facebook and Instagram placement testing across feed, stories, and reels
Creative rotation and testing — image, video, and carousel formats
Custom and lookalike audience builds from your existing customer data
Weekly optimization on frequency, audience fatigue, and creative performance
Meta Ads creates demand, Google Ads captures it
Nobody's searching for your business by name yet, but they might stop scrolling for the right image or offer. That's the job Meta Ads does well — putting you in front of people who fit your customer profile before they've started actively looking.
Retargeting is usually the highest-ROI budget line
Someone who visited your site or added something to cart is a warmer lead than a stranger. We almost always carve out a dedicated retargeting budget separate from prospecting, because the return profile is completely different.
Creative fatigue is the silent budget killer
The same ad shown too many times to the same audience stops converting long before the account data makes that obvious. We rotate creative on a schedule, not just when performance visibly drops.
How a Meta Ads engagement runs
Audit
We assess where things stand today — technical, competitive, and data gaps included.
Roadmap
A prioritized, revenue-tied plan you can see and question before anything starts.
Build & Launch
Execution happens on a defined timeline, reviewed with you at each milestone.
Scale & Optimize
Ongoing iteration based on what the data shows, reported in plain language monthly.
Meta Ads FAQ
Facebook, Instagram, or both?
Both, by default — Meta's ad system optimizes delivery across placements automatically, and restricting to one platform usually just raises your cost per result without a clear benefit.
How much creative do I need to provide?
More than most people expect — creative fatigue sets in faster than budget fatigue. We'll tell you upfront what volume and format mix the campaign realistically needs.
Do you handle the creative production too?
We can guide direction, formats, and messaging, and coordinate production — whether that's your existing photography/video or something we help source.
Other services
Want a straight answer on where Meta Ads would move the needle for you?
We'll look at your current setup and tell you exactly what we'd prioritize first — no obligation.
Get a Free Audit