Notes on SEO, AEO/GEO, and running ads that pay for themselves
Practical write-ups from the work we actually do — no generic agency filler.
Why your business might be invisible to ChatGPT even if it ranks #1 on Google
Classic SEO and AI-answer visibility aren't the same problem. Here's what's actually different about optimizing for a model instead of a ranking algorithm.
Related: AEO / GEO Paid AdsThe landing page mistake that wastes half your ad budget
Sending paid traffic to a generic homepage is one of the most common ways budget gets wasted — here's what to build instead.
Related: Paid Ads SEOTechnical SEO checklist before you write a single blog post
Content work is wasted if Google can't crawl or index your site properly. Fix these fundamentals first.
Related: SEO Website DesignWhy a 4.8-second load time is costing you more than it looks like
Speed isn't just a Core Web Vitals score — it's a direct lever on conversion rate. Here's how we think about it.
Related: Website Design Google AdsSearch, Shopping, or Performance Max — which Google Ads campaign type actually fits your business
The three campaign types solve different problems. Picking the wrong one is a common way budget gets wasted early.
Related: Google Ads Software DevelopmentWhen custom software actually costs less than off-the-shelf, over three years
Generic SaaS tools are built for the average business — here's how to tell if your workflow is specific enough to justify a custom build.
Related: Software DevelopmentHave a specific question?
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