Get in front of the person who actually signs off
B2B targeting by job title, industry, and company size — built for longer sales cycles where the cost per lead is higher, but the lead is worth a lot more.
What's included
Every LinkedIn Ads engagement starts here.
Targeting built by job title, seniority, industry, and company size — not broad demographics
Sponsored Content, Message Ads, and native Lead Gen Forms setup and testing
B2B-specific creative and messaging built for a longer, more considered sales cycle
Retargeting for website visitors and engaged profile viewers
Reporting tied to qualified leads and pipeline, not impressions or likes
Why LinkedIn costs more per lead — and why that's fine
LinkedIn's cost per click and per lead runs well above Google or Meta, because you're paying for precision: reaching an actual VP of Operations or Procurement Manager instead of a broad consumer audience. For B2B and high-ticket offers, that precision is usually worth the premium.
Native lead forms outperform landing pages here
LinkedIn's built-in Lead Gen Forms pre-fill with the user's profile data, which removes friction that kills conversion on a standard landing page. We default to native forms first and test against a landing page only once volume justifies it.
This is a longer sales cycle, and the campaign should reflect that
Nobody buys enterprise software off a single ad impression. We build multi-touch sequences — content awareness, retargeting, then a direct offer — instead of expecting one ad to close a B2B deal in one step.
How a LinkedIn Ads engagement runs
Audit
We assess where things stand today — technical, competitive, and data gaps included.
Roadmap
A prioritized, revenue-tied plan you can see and question before anything starts.
Build & Launch
Execution happens on a defined timeline, reviewed with you at each milestone.
Scale & Optimize
Ongoing iteration based on what the data shows, reported in plain language monthly.
LinkedIn Ads FAQ
Is LinkedIn Ads worth it for a small business?
It depends on deal size — if your average customer is worth a meaningful amount and the buyer is a specific professional role, the higher cost per lead usually still pencils out. For low-ticket consumer offers, Meta or Google usually work out cheaper.
What's a realistic cost per lead on LinkedIn?
It varies heavily by targeting specificity and industry, but qualified B2B leads commonly run several times higher than Meta or Google — that's the trade-off for reaching a precise decision-maker audience.
Do you need a large targeting audience to run LinkedIn Ads?
LinkedIn recommends a minimum audience size for delivery, so very narrow title-and-company combinations sometimes need to be broadened slightly — we'll flag that during setup if your target list is too tight.
Other services
Want a straight answer on where LinkedIn Ads would move the needle for you?
We'll look at your current setup and tell you exactly what we'd prioritize first — no obligation.
Get a Free Audit